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Svish Case Study

Social Media Management / Graphic Designing

Svish Case Study

Get going. Unpause. This is your ‘one life’, ‘one moment’ This is your time. You know you were not made to merely survive. You were born to thrive. And you have nothing to fear, with SVISH by your side.

India’s first No-Gas hand sanitizer spray & Bio-Degradable Gadget disinfectant hand wipes. The Indian market lacks a sanitization brand that connects form + function with safety.

The need for a style based sanitization spray is almost unavoidable in the post covid environment with GenZ & Millennials resuming or stepping into the new Normal.

Who are you in the new?

Many people have gone through uncertain & tough times in the last few months. Any idea of normalcy has been uprooted & has forced all of us to rethink our normal. Having lost this profound sense of self-identity people have internalized & re-thought how they want to experience their life with a new approach. SVISH helps you extend your new personality & give you a stylish edge.

Objective:

Safety meets Style [ Form +Function ].

To position SVISH as the lifestyle necessity in the new normal. To develop social media communication under the umbrella theme, promoting SVISH as the safe & stylish choice for a unique personality

Our definition about our identity has never been so waivered. These times of uncertainty have certainly gotten us shaken up. To position SVISH as a brand that helps you rediscover yourself in the new normal. SVISH gives you a new style, a new personality to move away from the ordinary and boring and to help you rethink who are you in the new?

Challenges:

To drive the social media for ‘SVISH’ with a unique tone of voice and personality. To extend the brand aesthetic over social and position SVISH as the go-to brand for style driven safety

To position SVISH as the lifestyle necessity in the new normal. To develop social media communication under the umbrella theme, promoting SVISH as the safe & stylish choice for a unique personality.

Solution:

To position SVISH as the lifestyle necessity in the new normal. To develop social media communication under the umbrella theme, promoting SVISH as the safe & stylish choice for a unique personality.

To have a community based media mix approach over social media with high engaging, opinionated topical + creative post under the umbrella of ‘who are you in the new’.

Media Strategy

Aspirational & Empowering + Opinionated posts, noise around engaging Genz & Millennials as part of a lifestyle community, generating curiosity & making a connection to the values & story of SVISH as a brand.

SM+SEM Media Distribution:

1] Instagram

The platform in focus will be Instagram with Carousels + Static ADs, Gifs, Product Videos + Images  Interactive + Influencer Stories & Reels + UGC + Repurposed Youtube Branded Content.

 

2] Facebook

Product Carousel Ads, Influencer Campaign Posts, Community Blog Articles + Product Images + Vlogs, UGC

 

3] LinkedIN

Community Blog Posts, UGC, Influencer Ads + SVISH Culture Posts + Repurposed Youtube + Branded Content

 

4] Youtube + Twitch

Influencer Streams & Ads + Branded Content

Influencer Videos talking about how each one has rediscovered themselves in the new normal.

Fitness Series:

  1. The New You
  2. Transformation Stories

Travel Series:

  1. Travel Series
  2. Discover You
  3. Travel series UGC of rediscovering remote locations to get away from the lockdown

Mental Health:

To address mental health and addressing burnout

  1. Covid Series
    1. Safe You
    2. Safety routines using SVISH

Quizzes, Polls & Interactive Posts about Rediscovering your Style and helping you discover a new you.

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