RyaenR takes its origin from one of the most eccentric shark from the investor pool. RyaenR takes its name from Ravichandra Reddy who is a serial investor, responsible for several unicorn companies in the tech, renewable energy, manufacturing, construction,ﬁnance, and entertainment industries.
RyaenR lacked a personality and it operated within the conﬁnes of a traditional company with no categorisation within industries. Lack of a parent brand was making it difﬁcult to streamline processes for companies within different industries.
1] No brand positioning
There was no existence of RyaenR as an authority leader in the consultation space No awareness among consumers.
2] No User Experience
No medium for users to buy or experience the product. No brand communication for product features, awareness or purchase beneﬁts.
3] City speciﬁc Product Launch Plan
Ideating and Identifying the relevant consumer touch points to create a well versed go-to market strategic approach.
Final Identity Design
A brand which connects with the stakeholders of the company. A young and vibrant brand that resonates with the beliefs of the young leadership.
A logo design that evokes steps taken to make the future possible. What better to denote this than a star, that at the same time brings out the essentricity of Ravichandra Reddy
Logo, Colour,Type & Tone Ideation