Mudrex Case Study
Mudrex, a Crypto Algo Trading platform founded by IIT Bombay alumni, and backed by YCombinator, is on a mission to bring ad- vanced trading and investing to everyone.
IndusVed partnered with Mudrex to achieve their objective of onboarding 10x investors on their platform. They were looking for investors from countries like the USA, Russia, Canada, Brazil, UK, Italy, India, South Korea, Netherlands, Australia, and more.
Challenges:
Mudrex’s major challenge was to run ads on major channels. Since it is a Crypto platform, there are very limited channels which allow running ads for this industry. Communicating
about Crypto without violating the policies of channels was chal- lenging for them.
1] Rejection Of Ads
Most of the ads on Google, Facebook were rejected due to policy violations. ‘Crypto’ and similar terms led to the rejection of ads.
2] Conversion Rate
Most of the ads on Google, Facebook were rejected due to policy violations. ‘Crypto’ and similar terms led to the rejection of ads.
3] Identifying Best Driving Channel
Most of the ads on Google, Facebook were rejected due to policy violations. ‘Crypto’ and similar terms led to the rejection of ads.
Solution:
To overcome the challenge of ad rejection, we created a dynamic digital strategy to
bypass the ad restrictions. Also, we experimented on new platforms which gave
us great results and highly inexpensive targeted lead generation.
1] DSP Campaigns
We experimented on DSP networks — CoinZilla and Bit media, where we were able to use Crypto terms in our campaigns without any ad violations.
2] Eccentric Designs
We designed graphics to ensure clear communication of Mudrex’s features, with
unique messaging for a diverse target audience.
3] Content Ideation
We tried different messaging around USPs and offers provided by Mudrex for different sets of countries. Also provided Sign Up bonus to the first 1000 users.
Impact
We saw significant improvement in the CTR
Trying the different communication and channels for campaigns led to CPM improvement. It also led to reduced bounce rate on the website.
Results
Increased Registrations and reduction in the overall Campaign cost
The cost per conversion for the campaigns running on DSP networks was reduced. Also, we saw a growth in the number of investors.
Benefits
Due to right targeting and messaging we saw good engagement on our campaigns which eventually led to increase in the overall traffic on the Mudrex website.
Few of the other ads
