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Dayly Case Study

BACKGROUND

Dayly a superfood brand helps individuals with their health wants, brings them closer to what they want and what they presently are.

Every individual’s physiological conditions are different from others, this is one factor Dayly helps in giving importance to different aspects through their range of products which cater different health issues.

They have maintained all quality checks and approvals from authorities.

Dayly as brand as a unique and different brand voice. When coming to the brand colours aesthetics it uses the same guidelines as its product packaging.

OBJECTIVE

Social Media Management

Creative Support

Community Engagement

Duration : 2 Months

Deliverables (Monthly)
Post – 15 Static Post
Stories – 15 | Reels – 4

SOLUTION

Content Buckets and Ideas

  1. Product Description
  2. Product Ingredients
  3. Festivities / Celebratory Days
  4. Quiz / Polls / Crosswords / Puzzles
  5. Dayly Rituals
  6. Health Tips / #DaylyExpert
  7. Why Take Dayly XYZ Product
  8. Offer Posts
  9. Debunking Health Myths
  10. Influencer Videos / Customer Testimonials
  11. Company Promotion

Top Performing Creatives

RESULTS

Month 1 – March 1 to Mar 31

  • Followers – 938
  • Engagement Rate- 13.68%
  • Posts Impressions- 3.7k
  • Posts Reach – 3k
  • Profile Visits – 594
  • Profile Reach- 30k
  • Profile Impressions-38k

Month 1 – April 1 to April 30

  • Followers – 946
  • Engagement Rate- 14%
  • Posts Impressions- 3.7k
  • Posts Reach – 3k
  • Profile Visits – 164
  • Profile Reach- 21k
  • Profile Impressions-40k

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